trolley tracker
Understand how Shoppers behave in-store, which locations are best for your category and leveraging the best promotional triggers to increase category conversion. Gain insight into the importance of primary shelf versus secondary placement, how long Shoppers spend at the POP, and thus the importance of connecting with them as quickly as possible.
shopper diary
Understand who are your most important Shoppers, what their behaviour patterns and spend across differentiated channels & customers are. Identify what missions and occasions they are on, how frequently they purchase, and how effective your basket penetration is. Benchmark yourselves against other categories and gain insight into opportunities to engage with your Shopper.
informaview
Do you see the informal trade as a growth opportunity in your business? Understand how successfully your category is distributed, what the opportunity gaps are, and how much this is worth to you. Gain an understanding of what your competitive set is and how you are performing against them. Have the ability to see the stores through the Shoppers eye, and review the effectiveness of the visibility and availability of your products.